Requires strategic thought process with a strong bent toward execution, Adaptive/responsive - needs to be able adapt/respond quickly to the field in a fast-paced environment, Communication skills – Must demonstrate an ability to disseminate information in a concise and clear way and be capable of building good interpersonal relationships, Influence management – Must be able to work within a complex, matrix environment. The strategy must employ a multi-touch approach, integrating channels such as email, direct channels, social, social media, web, mobile, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process, Manage implementation of integrated marketing programs from inception to completion, Partner with direct, digital, content, events and branding team on the development of the campaign, plan for channel delivery, manage creative development and production, and measure results, Responsible for the successful GTM external launch of all assigned Card Services products. This may includes Canon, Alliance Partners and/or 3rd party products as assigned, Leads the definition and execution of Canon USA Enterprise Solutions Division software and solutions marketing and business development strategies, Responsible for supporting business development plans through initiation and use of market research, competitive analysis, sales forecasting, financial analyses, if needed proposing to upper management the correct “strategic partnerships” to develop with other technology developers, Oversees the software/solutions specialist team to achieve on time execution of effective launch plans, activities and sales materials for assigned Canon, Alliance Partners and/or 3rd party software solutions, Coordinate team activites to provide support to Canon Sales and Sales support teams, and Dealer Sales personnel to help them understand Canon, Alliance Partners and/or 3rd party software/solution and how to increase their sales, Coordinate team activities, and cross functional collaboration, to provide market and competitive analyses in order to provide guidance and recommendations to Sr. Management that will maximize sales, Supports and facilitates the cross functional coordination of trade show activity and provides support expertise at trade shows through team members, Collaboratviely works with product planning to recommend and defend a market based competitive price strategy for assigned software and solutions, Interlocks regularly with various other operation and support functions of Canon USA to facilitate and manage successful launches and ongoing sales and marketing support efforts (such as inventory management, program/promo monitoring and analysis. You like the vibe of working with people who are passionate about our products and customers. Comfortable communicating to internal executive and product teams, as well as written communications for a range of consumer-facing audiences, Develop the strategy and manage the implementation of Facebook’s marketing plans with media partners, across media products but with a focus on Video, Own the execution of campaigns and asset creation, Grow adoption and education of product across key stakeholders including media organizations and public figures, Track, analyze and communicate quantitative metrics related to the launch and communicate success to the broader organization, Collaborate with PR, Community, and Events teams to support launch activities, including executions on the ground and across FB channels, MBA a plus 7+ years of experience marketing in a relevant industry, with demonstrated success in developing and executing project/program management Demonstrate a solid understanding of the media industry with a focus on digital video, Prior experience in media or consumer marketing a plus, Proven ability to define, develop and lead large programs in a fast-paced, rapidly changing environment, Sharp, analytical thinker who can think strategically about complex issues, leading to thoughtful recommendations and action plans, Ability to work effectively and cross-functionally with all levels of management, both internally and externally, Rapid learner who thrives in a fast-paced environment, Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) Turned around the CAE group by hiring, mentoring and developing a high quality team, Presented multiple Strategic Initiatives and Demos to Executive Staff and Board of Directors, Created an innovative methodology for User Interfaces, resulting in 20% increase in licenses, Member of two EE Times Magazine Innovative Product Award winning teams. ), Manage budget/quotes for marketing product samples. The following business resume example is tailored for the position of a Business Development Manager, which can be a little bit confusing for some since it gathers tasks and information from both sales and marketing. degree or equivalent in a commercial, science or technical discipline, The candidate will be a technology professional, principally in open source software, managed hosting and software-as-a-service solutions with a thorough background and appreciation of each, The candidate will have enjoyed at least four years of marketing and operational experience working in sophisticated international enterprise technology markets. ), Identify customer segments and establish their Life Time Value (LTV) in order to benchmark marketing spend and ROI, Use data and analytics to continually analyze campaign effectiveness and optimize against targets, Set quarterly and annual goals and KPIs and devise and implement measurement plans, Own the reporting and dissemination of performance results to the Executive Leadership Team, Track, analyze and inform Executive Leadership of all key performance results, Deep expertise in digital marketing, direct marketing, CRM, social, customer engagement and data driven marketing strategy, Highly analytical and possess an exceptional creative eye, Proven ability to bring innovative customer acquisition ideas to market in coordination with product and technology teams, Deep understanding of managing acquisition strategies tied to customer segment level conversion, Strong analytical skills / problem solving skills with data driven approach to customer acquisition, Excellent verbal and written communication skills; persuasive in presenting complex data and concepts to groups, Outstanding relationship-building skills with the ability to consistently demonstrate a positive and collaborative approach; comfortable working with various functional groups across the organization, Strong experience in brand-building in the video, digital, and entertainment space, Passion for movies, television, and the emerging digital content market, Deep knowledge of and experience working with the target demos for Disney, Pixar, Marvel, and Star Wars, Expertise in analyzing data, trends, events, Comfort and composure working in a market that is changing constantly and rapidly, Ability to manage multiple responsibilities and projects, Minimum of 8 years of online marketing experience and 5+ years in digital marketing for consumer facing businesses, Conduct comparative analyses of both the internal product suite as well as competitive offerings in order to better define and position our products, Establish key product priorities with the marketing teams within local geographies (i.e., North America) and provide training on solutions to ensure successful local marketing sales efforts, Maintain a customer relationship management database to track participants and targets in Product Marketing programs, Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams. You embrace diversity of ideas, experiences and working styles because you know that diverse teams drive better business results, Leading change (Be an Agent of Change) – You readily adapt to business changes. customers) and internal (e.g., management, sales, sales support, marketing) audiences, Work with individual product managers to translate market and customer requirements into product requirements, Identify & conduct primary market research studies to inform new product development and investment in product enhancements (industry analysis, trends analysis), Collaborate closely with both Marketing & Coms and other internal teams on product positioning & communications strategies, including social media, as well as Industry Analyst Relations, Continuously assess competitive products and strategies, Support business case development to estimate revenue and profit opportunities and reflect as appropriate in marketing strategy and budget, Support and conduct product training initiatives, Attend trade shows / conferences relevant to market segments and products, Support internal product development, lifecycle management processes as necessary (e.g. Equivalent experience (in lieu of education), Demonstrated ability to turn high-level marketing objectives into effective communications strategies and measurable campaigns, Experience working with both National and Regional retail accounts is required, Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required, Strong service orientation and highly proactive working style, Demonstrated success in working on cross-functional teams with the ability to influence peers and others in order to accomplish objectives of multiple projects, Effective communication and influencing skills, Excellent organizational skills to be effective and efficient, Communicate Microsoft’s unique project service automation proposition through compelling storytelling and content, Drive thought leadership around project service automation and the intersection with customer engagement processes. Accurately participate and maintain product line forecasts. Maintained weekly status of project plans by tracking earned value. Similar Job Positions. mechanism, operation and maintenance, Excellent communication skills cross functional teams and global team, proactively engage with all stakeholders to lead product development, Self-starter who is hungry to take on new professional challenges, and looking for roles with enormous growth potential, Experience with Coal power generation products and services, Demonstrated success as a software solutions consultant at the C-suite level, Desire and ability to lead, advise, coach and mentor sales professionals through a process of hands on training and real world “joint” selling, Technical acumen to interface with technologists, understand complex concepts and translate in a way that businesses or industry can understand, Influential individual with the ability to partner, energize, and inspire, Strong demonstrated oral presentation and written communication skills, Can manage through ambiguity and a complex matrix environment, Develops regional training strategy, content and tools, based upon product capabilities, value proposition and solutions positioning, Collaborates with strategic marketing on training content development and delivery, Collaborates with USCAN modality trainers to drive consistency of training content and delivery, Responsible for Training Attendee records and statistics, Works with USCAN MR on the allocation of training budget and tracking of spend, Understands customer’s clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans, Responsible for MR Marketing/Training materials in USCAN, Deeply understand buyers needs, customer feedback, and competitors to help form our product priorities, Develop all product messaging and positioning for Skyword Platform, Manage the go-to-market plans for product releases and integrations and serve as liaison to senior management for product roadmap decisions, Working with product management, research proposed product features and enhancements and create business case for inclusion in the product roadmap, Create product collateral including sales presentations, solution briefs, blog posts, and product videos, Help drive customer success by managing the company’s customer advisory board and ongoing customer communications, Manage product-related analyst inquiries and briefings, Work with director of marketing operations to develop product-related demand gen campaigns, Work with Director of Marketing to create a dynamic and educational web presence for Skyword product offerings that are also optimized for SEO and lead generation, Provide ongoing competitive analysis, competitive positioning and market intelligence, Support sales team during all stages of the sales cycle including translating product features into effective solution and customer success stories, Performing clinical and industry trend analysis, market share and competitive analysis and, Building a global market requirements document that prioritizes customer segments and business, Responsible for ensuring legal and regulatory approval of all marketing communications prior to, Bachelor’s Degree in Marketing, Business Administration, Engineering or related field, 6+ years’ experience in marketing, product marketing or related field, Biotechnology or healthcare related product marketing experience, Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy, Ability to motivate and lead a team of reports, Develop positioning and messaging concepts for AdRoll products through competitive analysis, customer insights, and market insights, Lead market validation efforts on future features through research and analysis of user data to shape the future of product and marketing, Manage complete go-to-market plan of product and feature launches including strategic readiness, coordination with global teams, and plugging our messaging into all of our channels (digital, email, in-dash, events, content, website, etc. An effective Social Media strategy and to manage a creative team to promote any company uncertainty., confident, and land more interviews today each job is critical for capturing your hiring manager ’ and! 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